What keywords can tell
When we are out shopping we see lots of goods sorted and divided into sections and shelves. However, it is not how it works on the internet. When you launch a web browser, you need to type a query to get search results. Of course, it is easy to understand, because a shop offers a limited number of goods while there are millions of websites on the internet. Search engines simply can’t display all of them. That’s why Google chooses webpages that match users’ queries and then displays best websites on the top positions. In this case, best websites mean ones that most fully comply with user’s requirements.
To do this you need keywords. Meta-keywords tag helps a search engine to define what a website is about to provide a user with the information they need when they request it. Keywords should also be in text and image names.
But how can you understand what keywords a user types to find the goods and services you offer? Semalt Keywords Analyzer will help you with that. The principle is rather simple: the system scans a website and then forms a list of already existing query keywords and suggestions. It is called semantic kernel of the site.
How to form a semantic kernel
Every registered user can use Web Analytics tools for free. You can also add/download a keyword list or have the system do that for you. Be careful for not every suggested keyword matches your website’s objective. Semantic kernel needs manual adjusting to avoid mistakes in the website promotion.
How keyword selection works
It works as follows:
- open the project you need
- in the field “Website positions” click SUGGESTIONS
- After a while you will see the following message “We recommend you to add following keywords” and query list.
- It is highly recommended that you check every suggested word. To add/remove a word, tick it off.
- If you are absolutely sure about this list, click Check/Uncheck all.
- Attention! The keywords you selected can be added to a group.
- Now click Add keywords. Done!
Next time the data is updated the system will display website positions for every added query keyword.
you’ll find useful tips on Semalt Keyword Ranking tool.
How to use semantic kernel
Selecting keywords is only a half of the process. To have a website promoted, you need to have these keywords on its pages. We recommend you turn to a copywriter for help. He or she will write unique texts with all the relevant query keywords. Websites with unique content is highly ranked by Google. Besides, interesting and helpful articles attract more visitors to your website and Google and motivate them to share this information on social media.